Doitio is a software application created for note taking, todo lists, organizing and coordination.
As a software application that revolves heavily around technology. Doit.io needed an identity that expresses that at first glance. They required something to be identified but also that can represent them. Modern, clean and able to work on the new tech from websites to app icons.
It was important for Doit to communicate what they do, their name already tells something about them, but they needed an icon to do that because the name won’t be used always. After an long phase of research and exploration it was decided to go with the ” Tick” as their mark to represent their brand values: innovative, friendly, modern, discipline and dedication. The mark is created on a grid split on five parts, each one representing a different task, with colors going from cold to warm representing the deadline of the task.